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title: Book Earlier Fly Direct Whitepaper
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[![Thrust Logo Vector-1](https://landing.thrustcarbon.com/hubfs/Thrust%20Logo%20Vector-1.svg "Thrust Logo Vector-1")](https://thrustcarbon.com/)

Book earlier, keep your direct flight.

Our new research turns the reason for booking early on its head. Some key insights:

- On the world's busiest routes, the direct flight was the cheapest option 71% of the time when booked five weeks out, but only 50% at one week out.
- Booking late doesn't just cost more, it quietly rebooks travellers onto a connection they didn't choose.
- The strongest nudge to push business travellers to book early isn't "save money," it's "keep your direct flight."

Sound interesting? Download to see our full research.

[Download your copy](https://landing.thrustcarbon.com/book-earlier-whitepaper#guideform)

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